Optimizing SEO for a Mobile Audience

Mobile browsing is now the majority of online traffic, according to SEJ, and is on the rise.

The sharp rise in smartphone and tablet technology has enabled people to look up, listen, search and shop for all kinds of business, either online or close to where they are.

And as more people turn to mobile, businesses cater to this trend by making more mobile-friendly sites, meaning that more people go mobile, so more businesses go mobile… and up and up it goes.

So to make the most of the current and emerging era, your SEO needs to be mobile-ready too.

Here’s how:

Google is now even more important in mobile SEO, the attraction of its speed and simplicity drawing 95% of mobile searches.

Google is in the process of changing its ranking system to be mobile-first, but by and large still runs off a similar algorithm as before – a full article will count, a cut-down “mobile friendly” entry will not, so in a business’s effort to be more mobile-friendly, they sometimes end up invisible. So, keep the content full and consistent across the devices.

Better organization of your content is well-advised as mobile-friendly, though, and certainly doesn’t hurt your desktop device readability. Features such as bullet points and social sharing icons, and breaking up long text with easily-loadable images, which will make it easier for the reader to find their place again if interrupted, as well as more attractive on any device.

While sites with pop-up ads are tolerated (barely) on desktop, Google will penalise pop-up ads on mobile. Is the cost of this penalty worth the benefit of that ad? Perhaps you need a mobile-responsive page without them.

Keywords shift and change all the time with people’s changing behaviour. On the move, people might be more brief and location-specific than they might in front of a keyboard. Voice-activated searches have changed keywords as well, since we speak differently to how we type. Responding to this with keywords to match a spoken sentence would do your business well if that’s what your business needs.

Anything you can do to reach and connect with your audience better will create better business. Target the right audience with your written material, in the right state and on the right device. Do you want people lazily wandering through your area to find you? Or do you want people to find you when the power goes out? Or when they are responding to something they heard on the radio?

So many factors to consider, so much that can be tailored precisely to optimize your customer’s ability to find you. The best thing you can do is to book in with us for a content marketing audit today, and find out what will work to get business to come to you.