When creating or running a website, whatever the content on it may be, one of the most important aspects for the continued prosperity of that website depends on having a solid Google PageSpeed score.
This tool analyzes how page load speed in measured and performs a website speed test which takes into account several factors that will determine the overall speed at which your webpage loads for the traffic visiting your website.
In this article, we will look at some common ways to ensure web pages load faster and are more responsive. It is important to note that it is best left to professionals to implement these features because any backend tinkering of your website code without the correct knowledge can seriously impact the functionality of the site.
One important mistake that new website developers make is the perception that using .htaccess files will increase page speed. This is, in fact, false and the Apache HTTP Server Project recommends that if possible you should use a directory block instead.
Their website states that “You should avoid using .htaccess files completely if you have access to HTTP main server config file. Using .htaccess files slows down your HTTP server. Any directive that you can include in a .htaccess file is better set in a Directory block, as it will have the same effect with better performance.”
Quality of Images on Your Webpage
One of the most crucial ways you can speed up webpage loading is by optimising any images that are on your webpage.
For example, having an image that is still a .png file instead of one that has been converted to a .jpg file will affect the load speed due to the number of pixels still present within the image.
Different image file extensions are optimised for different tasks and so figuring out which is best for you and your website is needed to speed up image loading. The human eye can only catch so much in terms of picture quality. So, you may want to think twice before having bunch pristine images on your webpage which is doing nothing but clogging up the load times.
Conduct a Website Audit
Conducting a website audit like the one offered by Grid Concepts is a great way to determine the overall functionality of your website and will allow for concise feedback on steps to take to improve the quality of your load times.
As mentioned, it is best left to professionals who know the steps to take that will ensure increased optimisation, instead of trying to figure it out yourself and potentially ruining the performance of the web page entirely.
Website audits aren’t just for loading optimisation and there are several good reasons why you might want to give it a try.
If you are wondering what a good Google page speed score is, an 85 percent rating or above is optimal for a web page and this is the number you should strive for.
If you are sure to use these three methods mentioned above, the next time you measure your page load speed score, you will be pleasantly surprised by the improvements of overall load times.