Here’s a catch:
Visitors to your site might be able to provide good information on a UX problem with your site.
But those that find these problems are the least likely to be able to get the message through to you!
So how are you supposed to know that there is something off about your site if the very people who know it can’t tell you?
So, to help you, here are some UX-audit components that you can look at yourself:
Utilising White Space
Resist the temptation to fill every square inch and line with information, since every item detracts from something else.
White space has been scientifically proven to improve reader focus, as people are more inclined to skim. They tend to skip dense pages of text, so let them, or little of your precious message will get read.
So if there is a single message that you want to get across, clear the decks and make room.
It also looks cooler.
Some sites benefit greatly from the presence of a Chatbot, but 71% of people report that a bad experience with one puts them right off the device.
So if your Chatbot is pesky and/or frustrating, consider whether you really need one, and either invest in a better one, or get rid of it.
Certainly don’t persist with something that isn’t working just to be trendy.
Optimised page speed
By the 15 second mark, you would have lost half your potential audience who have clicked off, presuming your site to be broken or painfully slow.
Even 15 seconds is becoming an eternity on the modern net, and Amazon has calculated that they would lose $1.6 billion in sales if their speed were not three seconds, but four.
Lower is always better, but for those of us who are not Amazon, 15 seconds is the benchmark, the half-life of web pages.
If your site takes longer than this to load, you need to find ways of reducing that time – optimising your page speed.
The first way is to look at pictures. Massive image files take a long time, so look at reducing the size or resolution. If this is not an option, there are ways to help load the priorities on your page to give your reader something to do while the rest catches up.
Or maybe your site really is broken – plugins that are out of date, or links that aren’t quite right. Best tune it all up with a performance check.
Web sites will run slower over time, regardless of SEO strategies, either because of the need for optimisation, or because reader expectations have risen with technology.
To ensure that your site is performing well has a low bounce rate, happy readers who may convert into customers, and higher Google rankings to attract more traffic, talk to professional, experienced experts in website optimisation and book in for a website UX audit today.