People making headway in SEO need to understand the single most important element to success: quality. Google’s recent algorithm changes mean the only true way to have evergreen SEO is to keep putting out quality, authoritative content. Equally important is making sure you have proper backlinks

Spammy, bad backlinks not only don’t help your pages rank, but can also actually drag your ranking down. Google algorithms have gotten smarter about detecting bad practices and penalizing them accordingly. Which means the rest of us have to get smarter too. 

However, it can be difficult to detect whether a site that you are thinking about outreach to is really worth the effort. This is why it’s important to have backlink checker tools in place. Determine the value of backlinks you already have and find prime targets for guest posts/other measures with these tools.

  1. SEMrush

  2. SEMrush is one of the most popular SEO suites out there, and its backlink options have a lot to do with this. For a given page, you can look at all the links leading back to it, as well as disavow links right from the interface. You can also filter by nofollow/dofollow so you only focus on relevant links. Note that if you do want to make use of SEMrush, though, you will want to budget for the paid version. The free version limits searches too much to be of any utility for prolonged use.


  3. Ahrefs

  4. Ahrefs is popular a keyword explorer tool, but depending on whether you are using the free or paid version, it’s also useful in a variety of backlink applications as well. With a free account, you can start with a full analysis of your existing backlinks. This includes how many you have, the source, what anchor text is being used, and so on. This is great for helping set initial goals for yourself. If you are willing to pay, the options grow exponentially, including more tracking over time. Perhaps the biggest benefit, though, is being able to look at what quality backlinks for SEO your competitor/competitors are using. Learning their tactics can improve your own.


  5. Moz Links Explore

  6. Moz’s main link checker tool has a variety of different functions. Along with using it to check the quality of your existing backlinks, it also works well in terms of finding new link building opportunities. Each link that you enter will have its own separate report, with details like page authority, domain authority, and spam score (to help you find bad backlinks). You can also compare the link profile of you and a competitor side-by-side.


  7. Linkody

  8. Linkody is a nice inexpensive option for some basic backlink work, especially if you are a relative novice in the world of SEO. The free option enables you to look at up to five unique domains for no cost, and its automation is great for simplifying complex processes like disavowing bad backlinks, getting notifications as you gain and lose backlinks, and even setting up email reports for yourself. 


  9. Majestic SEO

  10. Majestic SEO is a nice free option for webmaster looking to get started. Note that rather than using third-party data, it actually has its own backlink checker. You can use this to look at backlinks on your own or competing sites, including figures like links set to follow, anchor text, and the amount of referring domains. More info is available with a paid subscription.


  11. Serpstat

  12. Serpstat is a general SEO suite like Ahrefs, but we’ll focus on its backlink options for the purposes of this article. By entering in your domain of choice (including competitors) you can get access to data like anchors and the quality score of the domains that are linking to you. Perhaps one of the biggest benefits is that it offers competitor data as far back as two years. This is great for helping you see how other backlink strategies are progressing over time.


  13. Google Search Console

  14. If you’re looking for the best free backlinks quality checker, this is a good match. After all, who better to help you rank on Google than Google? Note that you can only use this for your own site, but it’s easy to help find internal figures like most linked content, anchor text, and the sites that link to you most often. In addition, you’ll always have up-to-date information.



Using tools like these is essential for making sure that your backlinks strategy is built on a strong foundation. However, even if you get a positive result from these, you need to understand that the work doesn’t stop there. Creating a high-ranking page is the culmination of a lot of effort in terms of developing web pages into something that Google, and your customers, want to see. To make sure that you’re on target, after you’ve developed your quality backlinks for SEO, compliment them with a full SEO audit.