When your SEO goes wrong, you miss opportunities. Opportunities means business, and business means money.
Whatever you ‘saved’ in getting your SEO done badly, may cost you months of business before you even work out that something is wrong.
Perhaps the computer-based assessment didn’t pick up on the double-meaning of some high-ranking words, misleading the wrong searchers to your site, and the right ones away.
Or an awkward flow to your page, which means that customers will click on, miss the ‘window’, then click off to find a competitor regardless of your product or your price.
In other cases, your budget is the issue.
Here’s how to effectively put together your SEO budget:
Getting The Lay Of The Land
If you haven’t had an expert go through your site in a while — or ever — then it’s a good idea to set aside a portion of your budget for a proper professional SEO audit. By starting with an audit, you get an educated, unbiased idea of where you need to improve, link this together with your marketing aims, and work with your budget to achieve the most important tasks first.
Making New Additions
As your company grows up, you may want new available features. Video, for example. By the year 2021, it’s expected that as much as 82 percent of all web traffic will be looking for videos. They are great for video search engines, and for making sales once watched.
New platforms spring up all the time. YouTube, for example, is the #2 search engine in the world, so even if you are reusing text content, it’s a good idea to have multiple platforms covered.
So budget occasionally for new media.
SEO and digital marketing professionals are well worth the money invested in them by a larger company, though the most proficient can be costly if employed full-time, so for smaller businesses having access to expert Consultants is an excellent strategy.
Make yourself a priority list for your budget — you might have an SEO Audit and some tech fixes this year, then budget for those that you wanted to do — say the production of that video — the next.
SEO is a major part of any digital marketing strategy, and the budget would often be combined, but SEO rarely works alone. SEO, social media, email marketing, and ads all come with under the greater marketing banner, so a good balance to your digital marketing mix is most effective.
First Things First
As mentioned earlier, your very first step, the one that will let you know which are the most urgent and important, is to book that SEO Audit.
This is an in-depth analysis of exactly what your website is doing for you, performed by a team of experts, who combine your business priorities with those of your site and diagnose every aspect: technological, sales and marketing, and creative content.
So contact us today, and make the performance of your site, and your business, your priority.