How To Do Local SEO Marketing

local seo
Many people may think that SEO is the sole domain of the few mega-companies out there, but this couldn’t be further from the truth. The advent of local SEO means that small companies can still succeed by narrowing their focus to a more specific, but also more motivated audience. Here are the elements you need
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How Duplicate Content Affects SEO

Chances are that you’ve heard about a lot of the common elements that can hurt your chances of SEO success. These can range from choosing keywords that are overly competitive to having massive image files that cause your sites to load slowly. However, there are a few areas where the exact impact may be a
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Flaws That May Require an Enterprise SEO Audit

Enterprise websites are somewhat unique compared to their customer-facing counterparts in that generally, their main purpose is to serve the needs of a business or organisation. This can take a variety of forms, from being a content management platform to a communication aspect to a combination of the two. However, just because a website isn’t
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How to Conduct a Competitive Audit for Your Website

The definition of a competitive audit is when an analysis is performed on a website to determine the overall optimisation of that website in terms of its functionality and user experience (UX). This is based on several key factors which will either make or break your website in terms of the traffic you will attract
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What Does an Enterprise Website Audit Do For You?

Your enterprise website can be a great tool for your company – your staff can keep on top of communication with each other, and have the tools they need at their disposal. But it can take a fair amount of work in maintenance and upkeep. A dual function Sometimes your site is trying to serve
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Improve your UX design with a Website UX Audit

ux audit
Here’s a catch: Visitors to your site might be able to provide good information on a UX problem with your site. But those that find these problems are the least likely to be able to get the message through to you! So how are you supposed to know that there is something off about your
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What to look for when analysing your SEO performance

Owners of even the smallest, most humble website today have some kind of SEO strategy in place for it. But that doesn’t mean that it is the best strategy or even particularly strong relative to changeable search engine ranking factors. Key to knowing if your SEO strategy is effective to your business model is to
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How to Budget For SEO Priority

  When your SEO goes wrong, you miss opportunities. Opportunities means business, and business means money. Whatever you ‘saved’ in getting your SEO done badly, may cost you months of business before you even work out that something is wrong. Perhaps the computer-based assessment didn’t pick up on the double-meaning of some high-ranking words, misleading
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Goal-specific SEO Strategies

  SEO lets you meet a variety of goals with the same action. While the mechanism is the same — you make words achieve business goals — different keywords will achieve different goals. Use the same process but use other words, and you can make SEO perform many different functions. This makes SEO more versatile
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Think like a Customer: An Exercise for Your SEO Strategy

  SEO, in many ways, is a juncture between business strategy and technical know-how. Your business strategy will determine the type of keywords that draw in your potential customers. Technical knowledge helps you find as many ways to use those keywords as possible, along with keeping on top of changes with the major search engines.
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