Enterprise websites are somewhat unique compared to their customer-facing counterparts in that generally, their main purpose is to serve the needs of a business or organisation. This can take a variety of forms, from being a content management platform to a communication aspect to a combination of the two. However, just because a website isn’t
The definition of a competitive audit is when an analysis is performed on a website to determine the overall optimisation of that website in terms of its functionality and user experience (UX). This is based on several key factors which will either make or break your website in terms of the traffic you will attract
Your enterprise website can be a great tool for your company – your staff can keep on top of communication with each other, and have the tools they need at their disposal. But it can take a fair amount of work in maintenance and upkeep. A dual function Sometimes your site is trying to serve
ux audit
Here’s a catch: Visitors to your site might be able to provide good information on a UX problem with your site. But those that find these problems are the least likely to be able to get the message through to you! So how are you supposed to know that there is something off about your
Owners of even the smallest, most humble website today have some kind of SEO strategy in place for it. But that doesn’t mean that it is the best strategy or even particularly strong relative to changeable search engine ranking factors. Key to knowing if your SEO strategy is effective to your business model is to

How to Budget For SEO Priority

  When your SEO goes wrong, you miss opportunities. Opportunities means business, and business means money. Whatever you ‘saved’ in getting your SEO done badly, may cost you months of business before you even work out that something is wrong. Perhaps the computer-based assessment didn’t pick up on the double-meaning of some high-ranking words, misleading

Goal-specific SEO Strategies

  SEO lets you meet a variety of goals with the same action. While the mechanism is the same — you make words achieve business goals — different keywords will achieve different goals. Use the same process but use other words, and you can make SEO perform many different functions. This makes SEO more versatile
  SEO, in many ways, is a juncture between business strategy and technical know-how. Your business strategy will determine the type of keywords that draw in your potential customers. Technical knowledge helps you find as many ways to use those keywords as possible, along with keeping on top of changes with the major search engines.
  SEO is more than just a simple buzzword. It’s not only a very important part of getting visibility to your website, but also getting the right kind of visibility. With proper SEO, you can get customers who are already motivated to use the type of services your company offers. But at the same time,

Choosing Your Marketing Targets

  In business, you want to adapt to changes, and meet opportunities; to be responsive to trends and developments. This is possible when you keep in mind the fundamental rule of targeting your audience. In a perfect world, you would be selling a product anyone could use at any time, but such a thing doesn’t