When creating or running a website, whatever the content on it may be, one of the most important aspects for the continued prosperity of that website depends on having a solid Google PageSpeed score. This tool analyzes how page load speed in measured and performs a website speed test which takes into account several factors
Your enterprise website can be a great tool for your company – your staff can keep on top of communication with each other, and have the tools they need at their disposal. But it can take a fair amount of work in maintenance and upkeep. A dual function Sometimes your site is trying to serve
SEO is just about finding and using the most popular, competition-light words and working them into your page, right? Right? Well no – using words with a high SEO rating, but with little relevance to your company is ineffective and just causes a high bounce rate. So too are words that might be relevant, but

SEO vs. Word Of Mouth Marketing

There’s nothing quite like seeing a word-of-mouth story blossom for your business. It is always satisfying when someone buys one of your products or uses your services, has a good experience, then tells a few of their friends. Not only does this validate the effort you have put into the business, but that is a
It was once true that the more backlinks – the more other pages that led back to yours – the better.   But Google wised up and changed their algorithm. No longer was any old backlink from who-knows-where as good as any other anymore.  Your backlink presence is a strong ingredient in your Google SEO ranking
  “You need to spend money to make money!” This is true, but most often heard from those attempting to get you to spend it unwisely. Identifying wise ways to invest your money is difficult when it comes to marketing as it so often centres around human behavior, interacting with your product, your online assets
  Digital marketing will do two main things for you: Grow your reputation, and; Generate greater volume of traffic To these ends, you want your landing page to do as much as possible in an many different ways as possible, for as little as possible – because budgets are often tight! So, how do you
  Think content marketing isn’t important in Business to Business marketing? Think again. 87 percent of all business-to-business organizations are using content marketing in some shape or form. 36 percent of B2B marketers are increasing their content budgets as well. The question here is what works best for this niche compared to consumer-facing content, and
  In the world of SEO, there are those who may offer you a “quick audit”. Be very very wary of what you will get for that. A quick overview might pick up some glaring or obvious mistakes — images not labelled, snags on the page, poor presentation and so on. And that’s all. You
  Word choice matters. You want to communicate the features of your product or service, and you want to do so in a way that makes your voice authentic. You want to dodge all the different marketing clichés and keep people engaged by sounding original. When it comes to picking keywords and turning them into phrases,