SEO vs. Word Of Mouth Marketing

There’s nothing quite like seeing a word-of-mouth story blossom for your business. It is always satisfying when someone buys one of your products or uses your services, has a good experience, then tells a few of their friends. Not only does this validate the effort you have put into the business, but that is a
It was once true that the more backlinks – the more other pages that led back to yours – the better.   But Google wised up and changed their algorithm. No longer was any old backlink from who-knows-where as good as any other anymore.  Your backlink presence is a strong ingredient in your Google SEO ranking
So you’ve got a blog! That’s great. I’m sure people like to read your thoughts. But while it might be impressing certain readers, why is it not attracting potential customers? Almost every site seems to have a blog these days, and they are a useful part of the site for the sake of offering content

Optimizing SEO for a Mobile Audience

Mobile browsing is now the majority of online traffic, according to SEJ, and is on the rise. The sharp rise in smartphone and tablet technology has enabled people to look up, listen, search and shop for all kinds of business, either online or close to where they are. And as more people turn to mobile,
  “You need to spend money to make money!” This is true, but most often heard from those attempting to get you to spend it unwisely. Identifying wise ways to invest your money is difficult when it comes to marketing as it so often centres around human behavior, interacting with your product, your online assets
  Digital marketing will do two main things for you: Grow your reputation, and; Generate greater volume of traffic To these ends, you want your landing page to do as much as possible in an many different ways as possible, for as little as possible – because budgets are often tight! So, how do you

How to Budget For SEO Priority

  When your SEO goes wrong, you miss opportunities. Opportunities means business, and business means money. Whatever you ‘saved’ in getting your SEO done badly, may cost you months of business before you even work out that something is wrong. Perhaps the computer-based assessment didn’t pick up on the double-meaning of some high-ranking words, misleading

Goal-specific SEO Strategies

  SEO lets you meet a variety of goals with the same action. While the mechanism is the same — you make words achieve business goals — different keywords will achieve different goals. Use the same process but use other words, and you can make SEO perform many different functions. This makes SEO more versatile
  Think content marketing isn’t important in Business to Business marketing? Think again. 87 percent of all business-to-business organizations are using content marketing in some shape or form. 36 percent of B2B marketers are increasing their content budgets as well. The question here is what works best for this niche compared to consumer-facing content, and
  In the world of SEO, there are those who may offer you a “quick audit”. Be very very wary of what you will get for that. A quick overview might pick up some glaring or obvious mistakes — images not labelled, snags on the page, poor presentation and so on. And that’s all. You
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