Google has gone to great lengths in the last few years to try and curb and (if needed) penalise sites that try to use tactics to manipulate its algorithms for their own gain. Most people with even a fundamental understanding of SEO know the important role that smart links play in ranking.  However, not all
Those of us that remember the older days of SEO may remember the idea of being able to “sneak” your way into a ranking. There were a variety of tactics that could be used to essentially trick Google into giving pages top ranking, but that’s changed. The various iterations of Google’s algorithm changes now prioritize
As more and more websites/companies are including content marketing as a part of their overall SEO plans, the margin for weak or low-quality content has begun to diminish. The same blog that may have done great for your rankings only a few years ago will struggle to get any traction now.  Part of this is
SEO is made of a variety of different essential components, and perhaps the most important are backlinks. A backlink, a site that links to your pages, is essential for getting your content to rank in Google. However, not all backlinks are created equal. As Google algorithms get smarter and smarter in terms of parsing contents,

How to check backlinks quality?

People making headway in SEO need to understand the single most important element to success: quality. Google’s recent algorithm changes mean the only true way to have evergreen SEO is to keep putting out quality, authoritative content. Equally important is making sure you have proper backlinks.  Spammy, bad backlinks not only don’t help your pages

What is canonical tag in SEO?

Duplicate content is a major issue for any website designer or owner. Not only does it confuse your end-users, but it also hurts your SEO rankings, sometimes without you even knowing it. One of the oldest and most effective tools you have to minimise this risk is a canonical tag.  This option is extremely effective
mobile seo ranking factors
A business that isn’t properly investing in digital mobile marketing is likely dooming itself to failure. In many key markets and demographics, engagement on mobile devices like smartphones and tablets has outpaced its equivalent on computers, meaning that being able to reach those audiences is paramount. One of the major ways to make this happen

How To Do Local SEO Marketing

local seo
Many people may think that SEO is the sole domain of the few mega-companies out there, but this couldn’t be further from the truth. The advent of local SEO means that small companies can still succeed by narrowing their focus to a more specific, but also more motivated audience. Here are the elements you need

How Duplicate Content Affects SEO

Chances are that you’ve heard about a lot of the common elements that can hurt your chances of SEO success. These can range from choosing keywords that are overly competitive to having massive image files that cause your sites to load slowly. However, there are a few areas where the exact impact may be a
Enterprise websites are somewhat unique compared to their customer-facing counterparts in that generally, their main purpose is to serve the needs of a business or organisation. This can take a variety of forms, from being a content management platform to a communication aspect to a combination of the two. However, just because a website isn’t
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