SEO is just about finding and using the most popular, competition-light words and working them into your page, right? Right? Well no – using words with a high SEO rating, but with little relevance to your company is ineffective and just causes a high bounce rate. So too are words that might be relevant, but

There’s nothing quite like seeing a word-of-mouth story blossom for your business. It is always satisfying when someone buys one of your products or uses your services, has a good experience, then tells a few of their friends. Not only does this validate the effort you have put into the business, but that is a

It was once true that the more backlinks – the more other pages that led back to yours – the better.   But Google wised up and changed their algorithm. No longer was any old backlink from who-knows-where as good as any other anymore.  Your backlink presence is a strong ingredient in your Google SEO ranking

  “You need to spend money to make money!” This is true, but most often heard from those attempting to get you to spend it unwisely. Identifying wise ways to invest your money is difficult when it comes to marketing as it so often centres around human behavior, interacting with your product, your online assets

  Digital marketing will do two main things for you: Grow your reputation, and; Generate greater volume of traffic To these ends, you want your landing page to do as much as possible in an many different ways as possible, for as little as possible – because budgets are often tight! So, how do you

  Think content marketing isn’t important in Business to Business marketing? Think again. 87 percent of all business-to-business organizations are using content marketing in some shape or form. 36 percent of B2B marketers are increasing their content budgets as well. The question here is what works best for this niche compared to consumer-facing content, and