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Some of the latest insights from the team on the subject of audits, SEO and User Experience

What are the key factors for a mobile SEO?

mobile seo ranking factors
A business that isn’t properly investing in digital mobile marketing is likely dooming itself to failure. In many key markets and demographics, engagement on mobile devices like smartphones and tablets has outpaced its equivalent on computers, meaning that being able to reach those audiences is paramount. One of the major ways to make this happen
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How To Do Local SEO Marketing

local seo
Many people may think that SEO is the sole domain of the few mega-companies out there, but this couldn’t be further from the truth. The advent of local SEO means that small companies can still succeed by narrowing their focus to a more specific, but also more motivated audience. Here are the elements you need
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How Duplicate Content Affects SEO

Chances are that you’ve heard about a lot of the common elements that can hurt your chances of SEO success. These can range from choosing keywords that are overly competitive to having massive image files that cause your sites to load slowly. However, there are a few areas where the exact impact may be a
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Flaws That May Require an Enterprise SEO Audit

Enterprise websites are somewhat unique compared to their customer-facing counterparts in that generally, their main purpose is to serve the needs of a business or organisation. This can take a variety of forms, from being a content management platform to a communication aspect to a combination of the two. However, just because a website isn’t
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How to Conduct a Competitive Audit for Your Website

The definition of a competitive audit is when an analysis is performed on a website to determine the overall optimisation of that website in terms of its functionality and user experience (UX). This is based on several key factors which will either make or break your website in terms of the traffic you will attract
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How to Speed Up Web Page Loading

When creating or running a website, whatever the content on it may be, one of the most important aspects for the continued prosperity of that website depends on having a solid Google PageSpeed score. This tool analyzes how page load speed in measured and performs a website speed test which takes into account several factors
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What Does an Enterprise Website Audit Do For You?

Your enterprise website can be a great tool for your company – your staff can keep on top of communication with each other, and have the tools they need at their disposal. But it can take a fair amount of work in maintenance and upkeep. A dual function Sometimes your site is trying to serve
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Improve your UX design with a Website UX Audit

ux audit
Here’s a catch: Visitors to your site might be able to provide good information on a UX problem with your site. But those that find these problems are the least likely to be able to get the message through to you! So how are you supposed to know that there is something off about your
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What to look for when analysing your SEO performance

Owners of even the smallest, most humble website today have some kind of SEO strategy in place for it. But that doesn’t mean that it is the best strategy or even particularly strong relative to changeable search engine ranking factors. Key to knowing if your SEO strategy is effective to your business model is to
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Working Searcher Intent Into Your SEO for better Google rankings

SEO is just about finding and using the most popular, competition-light words and working them into your page, right? Right? Well no – using words with a high SEO rating, but with little relevance to your company is ineffective and just causes a high bounce rate. So too are words that might be relevant, but
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