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Some of the latest insights from the team on the subject of audits, SEO and User Experience

What is Thin Content and How Does It Affect SEO?

As more and more websites/companies are including content marketing as a part of their overall SEO plans, the margin for weak or low-quality content has begun to diminish. The same blog that may have done great for your rankings only a few years ago will struggle to get any traction now.  Part of this is
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How to get good quality backlinks to the website?

SEO is made of a variety of different essential components, and perhaps the most important are backlinks. A backlink, a site that links to your pages, is essential for getting your content to rank in Google. However, not all backlinks are created equal. As Google algorithms get smarter and smarter in terms of parsing contents,
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How to check backlinks quality?

People making headway in SEO need to understand the single most important element to success: quality. Google’s recent algorithm changes mean the only true way to have evergreen SEO is to keep putting out quality, authoritative content. Equally important is making sure you have proper backlinks.  Spammy, bad backlinks not only don’t help your pages
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What is canonical tag in SEO?

Duplicate content is a major issue for any website designer or owner. Not only does it confuse your end-users, but it also hurts your SEO rankings, sometimes without you even knowing it. One of the oldest and most effective tools you have to minimise this risk is a canonical tag.  This option is extremely effective
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What are the key factors for a mobile SEO?

mobile seo ranking factors
A business that isn’t properly investing in digital mobile marketing is likely dooming itself to failure. In many key markets and demographics, engagement on mobile devices like smartphones and tablets has outpaced its equivalent on computers, meaning that being able to reach those audiences is paramount. One of the major ways to make this happen
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How To Do Local SEO Marketing

local seo
Many people may think that SEO is the sole domain of the few mega-companies out there, but this couldn’t be further from the truth. The advent of local SEO means that small companies can still succeed by narrowing their focus to a more specific, but also more motivated audience. Here are the elements you need
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How Duplicate Content Affects SEO

Chances are that you’ve heard about a lot of the common elements that can hurt your chances of SEO success. These can range from choosing keywords that are overly competitive to having massive image files that cause your sites to load slowly. However, there are a few areas where the exact impact may be a
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Flaws That May Require an Enterprise SEO Audit

Enterprise websites are somewhat unique compared to their customer-facing counterparts in that generally, their main purpose is to serve the needs of a business or organisation. This can take a variety of forms, from being a content management platform to a communication aspect to a combination of the two. However, just because a website isn’t
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How to Conduct a Competitive Audit for Your Website

The definition of a competitive audit is when an analysis is performed on a website to determine the overall optimisation of that website in terms of its functionality and user experience (UX). This is based on several key factors which will either make or break your website in terms of the traffic you will attract
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How to Speed Up Web Page Loading

When creating or running a website, whatever the content on it may be, one of the most important aspects for the continued prosperity of that website depends on having a solid Google PageSpeed score. This tool analyzes how page load speed in measured and performs a website speed test which takes into account several factors
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